PHILIPS 55OLED810

This sophisticated OLED Ambilight TV lets the beauty flow. From the minimalist design and lifelike picture to the surprisingly cinematic sound, you'll be captivated. Ambilight's immersive glow makes everything seem bigger and more…wow! Immerse yourself in what you love. Ambilight TV Ambilight TVs are the only TVs with integrated LED lights on the back that react to what you watch, immersing you in a halo of colourful light. This changes everything: your TV seems bigger, and you'll be drawn deeper into your favourite sports, films, music and games. Bright OLED screen. Lifelike picture in any light The lifelike picture of this bright OLED TV always looks superb, even if viewed at an angle. Any changes to ambient lighting in your room are automatically compensated for whatever you're watching, blacks look black (not grey) and even the smallest details will leap from the shadows and bright areas. All major HDR formats are supported. Whatever you watch, a picture so real. P5 engine with AI Philips P5 processor with AI delivers a picture so real it feels like you could step right into it. A deep-learning AI algorithm processes images in a manner similar to the human brain. No matter what you’re watching, you get lifelike detail and contrast, rich colour, and smooth motion. Cinematic viewing for all you watch and play Hold onto the edge of your seat! With Dolby Vision on board, you'll see the picture the director wanted you to see, no more disappointing scenes that are too dark to make out! From movies to games, say hello to every glorious detail. Immersive surround sound technology Compatibility with Dolby Atmos and DTS:X takes the sound of this TV to another level, in any room. The latest movies, the newest games, the biggest sports events: with sound effects placed in the space above and around you, you'll feel like you're right in the middle of the action. Whatever you watch, perfect TV sound. IntelliSound engine